Good news, foodie bros, How Long Gone listeners, and Brooklyn dads: J.Crew has released a limited-edition line of casual menswear in collaboration with The Bear . And lest you worry about coming across as a fake fan, this stuff doesn’t just have the restaurant’s bear logo or the show’s name on it.
Nay, nay, this stuff is a deep cut for the real heads: workwear bearing the logo for fictional in-universe family-owned Chicagoland business “Matter of Fak Supply.” The Faks, of course, are Berzatto family friends and handymen Neil (Matty Matheson), Ted (Ricky Staffieri), and the newly stunt-cast floor waxer Sammy (John Cena). The merch — a work jacket, trucker hat, sweatshirt, and tee — is sort of workwear cosplay at J.
Crew prices. The canvas work jacket is a clone of the one worn by Ted on this season of The Bear, and J. Crew has him modeling it on the website.
It is $398, and already sold out in every size ...
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Every size they seemingly offer, anyway. Writer Victoria Edel pointed out on X that the sold-out collection maxed out at a 2X , likely excluding Matheson himself. This size-inclusivity oversight on J.
Crew’s part represents the issue with this collection, one that embodies a larger tension inherent to The Bear concerning authenticity and a muddled relationship to class. My colleague, TV critic Roxana Hadadi , told me over Slack that the collection is “an interesting glimpse into the show’s actual narrative tension, which is that everyone is so obsesse.