Editorial use onlyMandatory Credit: Photo by Ken McKay/ITV/REX/Shutterstock (14481813l)Ben Shephard, Cat Deeley,'This Morning' TV show, London, UK - 15 May 2024 (Image: Ken McKay/ITV/REX/Shutterstock) ITV's daytime stalwarts Loose Women, Good Morning Britain, This Morning and Lorraine are all in 'crisis' as bosses grapple with a sharp drop in viewing figures. The programmes, a mainstay of ITV's daytime for years, are said to be subject to potential pay freezes and redundancies as ITV chiefs rush to cut costs after a worrying ratings decline. The channel is reportedly resorting to severe cost-cutting measures across its most beloved shows and bosses have held a 'Town Hall' behind the scenes.
Sources suggest that shorter three-month contracts may become the norm, replacing longer-term agreements for employees, and freelance staff numbers could be slashed. Staff members were allegedly presented with a graph illustrating their sharp fall in viewership, contrasted against the soaring numbers enjoyed by streaming giants like Netflix and Amazon Prime Video. The Sun reports from an 'insider': "ITV is really tightening their belt.
There have been concerns for months at the top but now that it's trickled down to the shop floor it feels very depressing. A lot of staff are being put on three-month contracts, probably so they can get rid of people easily." function loadOvpScript(){let el=document.
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