A city shop is celebrating three decades of clothing customers in "bright colours and quality fashion". Isobel Ford founded Isobel's clothing shop in 1994 and is marking the anniversary with a cream tea event running for her customers until Saturday. The 73-year-old, who previously dealt in antiques, decided to open a clothing shop while on holiday in 1992.
Isobel founded her business in 1994 (Image: Sonya Duncan, Newsquest) She said: "I went to a clothing shop in Leeds and they had all these lovely bright colours. "There wasn't much like this in Norwich at the time and I felt like there needed to be somewhere like this. "So I spoke to the owner and he said to me if I could find a shop he would supply goods to me.
"Two years later I found my first shop in Exchange Street, where Cafe 33 currently is. Isobel also has another shop in Holt (Image: Sonya Duncan, Newsquest) "I was there for a decade before moving to the Drayton shop, in School Lane, where I've been ever since. "During the last 30 years I've had - at most - five shops but currently have two shops here in Drayton and another in Holt, which I've had for 18 years.
READ MORE: Builders working on £1m project told to leave 'more space' at treacherous corner "I used to go to London buying stock before attending fashion fares in Dusseldorf twice a year and that's where I found most of my contacts." The shop sells a range of women's clothing, from smart wear to wedding outfits (Image: Sonya Duncan, Newsquest) The shop - whi.