MILAN is regarded as a preeminent capital for fashion and design. It is fitting that the scenic streets and picturesque architecture of the city host Milan Design Week, the largest annual design event in the world. Milan Design Week is made up of two main events.
The trade fair or "Salone del Mobile" focuses on business visitors, while the "Furiosalone" is a separate but symbiotic event that welcomes visitors to curated exhibitions, talks and brand experiences happening around the city. Sustainability is the main theme at this year's Milan Design Week. Consumers are increasingly responding beyond words to thoughtful brands that are embedding sustainability into their products and processes.
It is apt that Furiosalone's theme of "Materia Natura" or "Matter Nature" highlights sustainability as a guiding principle and fundamental virtue in the creative and design process. Antoine Besseyre des Horts, an award-winning designer and leader for Lixil Global Design in Asia, shares that Milan Design Week represents an important global platform for elevating brands with architects, designers and discerning consumers. For designers such as des Horts, it's a rare opportunity to convey deeper design influences and the thinking behind Grohe Spa, the premium sub-brand of Grohe and part of Lixil.
Each "Aquatecture" space represents one of four tiers that bring Grohe Spa to life, including ultimate customization through 3-dimensional printing of one of the statement pieces. Flexible customizat.