The showcase of luxury fashion, culture and sport in the French capital grabbed headlines around the world for its huge celebrity draw. But its success is not only the result of its spectacular presentation but an intricate web of brand partnerships and strategic marketing. Like many publishers, fashion title Vogue has had to adapt to the changing media landscape to remain relevant.
Storytelling solely through words on glossy magazine pages no longer cuts through with fast-paced audiences who crave entertainment. While at its core Vogue excels at telling compelling and resonating stories, now it is leveraging new formats to captivate and engage its audience. Over the past three years, Anna Wintour and her team have been crafting an annual tentpole event for the magazine called Vogue World.
Launched in New York in 2022 and followed by a London event the following year, the spectacle arrived in Paris this June. Vogue World is a live editorial fashion show staged in the heart of the world’s most stylish cities, celebrating fashion and culture in grandiose style. Although still in its infancy for the Condé Nast brand, this year’s Vogue World event saw a notable increase in scale and garnered significant interest.
On a gray Sunday evening, 188 athletes, 151 models, 70 dancers and a 40-piece orchestra took over the streets of Paris. The spectacle began with a performance at the Ritz and culminated with 20 international breakdancers taking over Place Vendôme. The theme of th.