OVER a hundred Poundland shops are getting a face lift this year - and there are five big changes for shoppers to spot. We went behind the scenes at one of Poundland's new-look stores to meet the boss of the chain where he revealed how its shops are changing. It comes less than a year after the discount chain acquired 71 former Wilko sites, boosting its store count to over 850 nationwide .
In recent months, its stores have been undergoing a huge regeneration project with 150 getting a makeover this year. It then plans to roll out the format to more stores in the future. Shops will have new signs to give them an updated look - and highlight some of the best deals.
There's a new meal deal, discounts on clothing and an unbeatable deal on crisps. The Sun visited one of the first locations to get a new look, The Fort Shopping Park, near Birmingham, and we chatted to the chain's boss, Austin Cooke about the changes. Austin said: "This store is the new 'gold standard'.
Everything here is new, from the layout to the ranges across all categories. "We want to make these big stores a one-stop shop, and that's why we're heavily investing in improving the in-store experience." So what can shoppers expect? Gone are big green signs highlighting deals and offers.
Poundland has now introduced "Price Pounder" signs throughout its revamped stores. These work by calling out savings against the RRP on big brands such as Heinz and Coca-Cola . Shops will also place their best deals at the front of .