Any beauty fan with a TikTok account will have heard of The Beauty Crop after their Oui Cherie Hydrating Gripping Primer earned viral status on the video sharing app over the past year. And now, the brand has launched at Boots, making the affordable makeup brand more readily available in the high street. The health and beauty retailer has begun to stock 10 of the sought-after brand’s most popular products and a handful of exclusive gift sets, including one that slashes the price of the Oui Cherie Dual Phase Mist from £12 to under £10.

The Beauty Crop x Boots Bundle costs £35 and features four of the beauty favourite’s trending products, but is worth £42, saving £7 on the RRP. If you divide the price you pay by the number of products, each one works out at £8.75.

READ MORE: Marks and Spencer's summer beauty bag is worth £170 but costs only £30 READ MORE: This new hair growth serum gives ‘double the amount of hair’ in 5 weeks say shoppers Included in the exclusive edit are the Oui Cherie Dual Phase Mist , worth £12, and £10 Oui Cherie Gripping Primer , as well as the Vitamin Babe setting powder (Pink 6) and a Lipped Cream Lip Oil (Bubblegum), both of which are worth £10 each. The bundle gives makeup enthusiasts the chance to try a selection of products from the brand at a lower cost, but we do not doubt that the Oui Cherie Hydrating Gripping Primer will be the favourite. The oil-free formula is designed to create a hydrated but grippy base for the user to lay.