Infamous Swim has secured backing of approximately $1 million through a group of entrepreneurs from the tech, e-commerce, fashion and communications sectors, with the founder of the original mummy-and-me swimwear brand confirming the label has been restructured and is now operating in a new company structure with new directors. It comes after the swimwear brand went through voluntary administration earlier this year, but came out the other side. Founder Gemma Crowe told SmartCompany that although she and the investors are all stakeholders in the new operation, she remains the CEO of Infamous Swim and will continue to lead the business as before.
Coming on board as external investors are tech CEO Alex Macpherson, startup investor Brad Down, Australian fashion designer Mary Ioannidis, commercial director Matt Child and growth-focused operations and information security specialist Greg Campbell. The new investment and ownership structure comes after Infamous Swim attempted to raise $600,000 on crowdfunding platform Birchal in late 2023. However, the brand didn’t meet the minimum target and only raised $400,000, with the crowdfunded money returned to investors.
Crowe told SmartCompany that although the crowdfunding campaign had raised $400,000, Infamous Swim had targeted, and needed, more to stabilise the brand’s future direction. “The lowest amount we wanted to receive was $600,000. The $400,000 was no small feat, but unless we received funding from a major investor to mak.