Wednesday, June 26, 2024 IBTM has unveiled an exciting addition to its flagship (Incentives, Business Travel & Meetings) IBTM World event, happening in Barcelona from November 19-21. The new program, named Exceptional Experiences, is designed to tackle the challenges faced by in-house event professionals and marketers, showcasing innovative strategies to boost business growth through memorable event experiences. The Exceptional Experiences program was launched at a pop-up event during Cannes Lions.
Held on Friday, June 21, this session brought together trailblazers from the creative and media industries to highlight the most outstanding concepts and activations from the week. Notable participants included Jimmy Knowles, Global Head of Experiential at Canva; Judy Lee, Senior Director, Global Brand Experiences at Pinterest; Shauna Little, Vice President, Advertising Solutions and Marketing at The Washington Post; and Claudia Hall, Event Director at (Incentives, Business Travel & Meetings) IBTM World. Claudia Hall, Exhibition Director, IBTM World, said: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week.
We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should prov.