The inaugural Prix Luciole Awards ceremony, celebrating artistic achievements in the field of film poster design, took place Friday at the Le Gray d’Albion hotel in Cannes. Co-sponsored by China’s leading movie ticketing platform, Taopiaopiao, and the Paris-based Alliance Cinéaste Chine-Europe, the Prix Luciole aims to raise awareness of the importance of graphic design in the promotion of movies, and to honor work that demonstrates exceptional design concepts, strong emotional resonance and visual impact in film posters. The Prix Luciole award for best poster, which carries an award of 1,000 euros, went to Belgian filmmaker Leonardo Van Dijl’s .
The jury praised the modern approach of the poster, photographed by Max Pinckers and designed by Sophie Keij, as well as its perfect balance of typography and photography, clever use of empty spaces and a powerful photo choice that delves into the character’s psychology. The jury for the inaugural Prix Luciole consisted of Sheri Linden, a veteran film critic for ; Lionel Avignon and Stefan de Vivies, the creative directors and founders of Hartland Villa visual design studio; and Thomas Pibarot, expert adviser for the Cannes festival’s Critics’ Week section. Actor and screenwriter Wu Ke-Xi, who stars in director Constance Tsang’s (nominated in the Critics’ Week section at the and winner of Le Prix French Touch du Jury) presented the top prize, noting that “if we get a certain feeling from the poster, we can anticip.