This week, the fashion world (myself included) let out a cry of sadness as, after 24 years, Mara Hoffman took to instagram to share that the Spring 2024 collection would be the final drop for her namesake brand. Synonymous with bold, vibrant dressing, since its launch in 2000, Mara Hoffman has pushed the boundaries of design, print and embellishment, creating pieces that you can’t help but feel good in and one things for sure, our summer wardrobes are going to be a whole lot less joy inducing without her in them. In her 7 page instagram post, Hoffman said, “After what I believe to be a gorgeous run of 24 years, I have decided that it is time to take a pause for an inbreathe," and it's a breath that's definitely deserved.
With fans including , Lori Harvey and , as well as countless influencers and fashion lovers alike, she's crafted a brand with a cult-like following over the years, with people scrambling to get their hands on her iconic popcorn dresses and graphic printed . And it’s not just creating beautiful pieces that Mara Hoffman is known for, over the years she’s also become a pioneer for sustainability in the fashion sphere. She continued, "I am deeply humbled to have been given the gift to play a role that allows me to create beauty and then have it live in the world in such a meaningful way.
” With a commitment to both creating pieces that live in your wardrobe for seasons to come and also employing sustainable practices throughout their creation, Mara Hoffm.