The retail giant tapped real-life influencers to help develop a new hub for gamified shopping experiences inspired by uber-current social media trends. Walmart is targeting gen Z and gen Alpha consumers with new trends-inspired immersive shopping experiences / Walmart Walmart on Wednesday launched Walmart Realm, a new virtual home for gamified, immersive shops created in partnership with influencers. The hub was described by Walmart’s senior vice-president and chief marketing officer William White in a LinkedIn post as a “first-of-its-kind digital shopping experience with influencer-led virtual shops in immersive worlds.
” Walmart Realm encompasses three experiences that draw inspiration from trending aesthetic styles that have gained popularity this year among social media creators and users: ‘So Jelly’, which invites users to “dive into a sea of colorful, bubbly fun,”; ‘Y’allternative’, “where the wild west meets gothic glam”; and ‘Go Chromatic’, a “melted metallic world.” Each of the three experiences was designed with technology provided by the virtual reality platform Emperia. Upon entering any one of the shops, users are transported into a 360-degree world with custom soundtracks and high-fidelity visuals, where they can explore the environment and collect ‘Sparks’ – tokens shaped like Walmart’s yellow, star-like logo that can be collected and exchanged for rewards – all the while discovering and shopping for Walmart products acr.