Friday, July 5, 2024 With just over three months until the next edition, registration is now open for IMEX America , North America’s largest trade show for the global business events industry. Following the success of IMEX Frankfurt in May, enhanced technology and customer journey improvements have boosted satisfaction ratings and NPS scores, setting the stage for an even better experience at IMEX America from October 8-10. This year’s show addresses major market influences, including changing attendee behaviors, budget constraints, and technology investments.

According to Convene, meetings and events held from Tuesday to Thursday now account for nearly 80% of their revenue, generating significantly more business than other days. This increased competition for peak days pressures planners with tight budgets. IMEX America’s Business Practices education track will tackle these challenges, providing valuable insights for event planners.

Technology’s growing role in event design and attendee experience is evident. A Northstar/Cvent Meetings Industry PULSE Survey shows that 42% of planners have increased their spending on event tech and support this year. At IMEX America , attendees will benefit from practical tech sessions and one-on-one support from exhibitors, covering AI, data, and future innovations.

The show promises significant impact, with strong exhibitor interest from North and South America and global hotel groups . Major industry partners, including Google Xi a.