IT'S the bag that's taken over our social media feeds and magazines - the viral Longchamp accessory. And if you still haven't purchased the must-have bag for the summer season ahead, you'll be delighted to hear bargain hunters have found a store where you can purchase it for a fraction of the price. 2 One fashionista revealed where you can bag the viral accessory for a fraction of the price Credit: tiktok/@_liv.

molyneux 2 The shopper revealed that the bag was only available in pink Credit: tiktok/@_liv.molyneux With the same minimalist feel as many designer bags, the Longchamp Le Pliage tote is a classic for a reason - and it's even been approved by stylish royals, such as Kate Middleton and Princess Anne . However, if you, like many cash-strapped Brits, can't afford the hefty designer price tag of around £100 to £120, best plan a trip to the high street .

One cash-savvy shopper, Olivia Molyneux, recently spotted the influencer-loved bag at the discount store, TK Maxx, where it was selling for four times less. The gorgeous accessory, she shared in a video on TikTok, came in a lovely baby pink colour, making it the perfect pick for the warmer months. The spacious bag, which had been slashed for a purse-friendly £29.

99, is a great option for everyday wear when running errands - or heading to the airport for a sunny holiday. Just like with all Longchamp bags, the TK Maxx offer came with the iconic brown handles and the signature logo with a jockey on a race horse. Meanwhile, .