Women no longer aspire to look like Kim Kardashian , according to a leading surgeon. Dr. Ducu Botoaca is an Aesthetic & Hair Transplant Surgeon, and he's been working in the aesthetic industry for nine years.

He's the founder of Dr. Ducu Clinics , in London, and his journey in the medical field spans over 15 years - stemming from a lineage deeply rooted in medicine. Growing up in a family of doctors and surgeons, he was immersed in the world of healthcare from a young age, and eventually developed a passion for healing and aesthetics.

But he recently revealed the industry is changing. In the modern world he said the perception of beauty is "constantly evolving", as it's influenced by many factors such as celebrities, social media trends and cultural shifts. But, nowadays, he said people are moving away from trying to look like the Kardashians, as they want to embody a more natural look.

READ MORE: Curvy model slams surgery accusations and exclaims 'it's what god gave me' Dr. Ducu said: "In recent years, we've witnessed a notable transition from the pursuit of extreme curves, often associated with the ' Kim Kardashian ' body trend, to a more natural aesthetic known as the 'clean girl aesthetic'. "Social media platforms play a significant role in shaping these beauty ideals, as influencers and celebrities showcase their preferred looks to millions of followers.

As trends come and go, the beauty industry adapts accordingly, offering treatments and products to cater to changing p.