Beauty buffs in the market for an effective anti-ageing serum that tightens and plumps sagging skin are ditching Boots in favour of an unmissable Amazon Prime Day deal. When it was first released in the UK, Olay Super Serum was like gold dust, with some resellers charging hundreds of pounds on eBay. Claimed to be one of Olay's most powerful anti-ageing serums yet, Olay Super Serum is now available at both Amazon and Boots, and works to combat five of the most common issues that arise in the skin with ageing, and promises to promote better skin texture, more even-looking skin tone, firmer skin, smoother visible lines, and long-lasting hydration.

A 30ml bottle of Olay Super Serum normally costs £39.99. But for a limited time, it has been slashed to £19.

99 on Amazon - saving beauty obsessed shoppers a hefty £20. Elsewhere, the serum is £35.99 at Boots - costing £16 more, and wothout the benefit of free next day delivery for Prime customers.

READ MORE: Beauty buffs 'don't need' expensive sagging eye creams after trying £23 gadget designed to tighten skin READ MORE: Beauty buffs 'ditch' Charlotte Tilbury and MAC for 'luxurious' £4 lipstick in 27 shades with 'brilliant staying power' The concentrated formula has been supercharged with five potent ingredients, which will penetrate deep into the skin's surface, while absorbing quickly without leaving a sticky or tacky feeling. Containing a mixture of anti-ageing skincare heroes Niacinamide, Vitamin C, Collagen Peptide, Vitamin.