The Nokia 3210 has been rebooted to get you off your smartphone (Image: HMD) Nostalgia is a powerful marketing tool. There are certain trends, fads, fashions and products that can tap into our yearning for the past and our youth, no matter how old we are. When it comes to consumer technology, nostalgia marketing is relatively uncommon because companies usually try to convince you to buy the latest, most advanced products.

That’s why there’s a new version of the Nokia 3210, a phone trying to firmly tap into your fondness of yesteryear - 1999 to be precise. But the Scuba Blue 3210 (also available in Y2K Gold and Grunge Black, moody millennials) I’ve been testing only bears a passing resemblance to the mobile phone that may well have been in your pocket back when we were all worried about the millennium bug. The new device has Nokia branding, but is actually made by a company called HMD that licences the Nokia name (Nokia exists but no longer makes phones).

HMD is also trying to tap into the growing market for so-called ‘dumbphones’, mobile phones that can’t do an awful lot. The company claims: “the Nokia 3210 feeds into the increasing popularity and continued resurgence of feature phones as growing numbers of young people switch off and embrace the digital detox movement.” High aspirations for a phone that costs £74.

99. Would I be able to put my SIM in the 3210 and detox the heck out of my digitally addled brain? I gave it the best of goes. It’s harder than i.