A SAVVY woman has told how she and her husband went from selling sauce on a market stall to being stocked in some of the biggest supermarket chains up and down the country. Pam and James Digva, who founded the 'Sauce Shop,' which retails for around £2.75 a bottle and includes flavours such as Buffalo hot sauce and honey chipotle BBQ sauce, says their product is now supplied in over 400 Tesco stores, as well as being stocked in Waitrose and Asda .
But it's not all been plain-sailing...
In a clip shared to TikTok ( @sauceshop ), Pam, who lives in Nottingham with her husband, reveals the hard graft it's taken to get to where they are today. She begins by explaining how they started making the sauce in their kitchen in 2014 using all natural ingredients and hand-filled each bottle after being at work all day. They then sold the products on a market stall at the weekend, which she says "were a hit.
" After the success of this, the savvy businesswoman explains they then hired their first team member and got new equipment, which resulted in their product being stocked in Sainsbury's in 2018. With business booming, the couple were desperate for more space so forked out on a first big unit, and since then, have taken over the space next door, too. This is a dream come true! After creating some "amazing" new sauces - including Brussels sprout ketchup - Pam and James say they've been working with "even better people," which resulted in them putting more into their marketing strategy.
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