By now, I’m a , whether it’s a tulle Molly Goddard dress or a new-season Simone Rocha number. From a perspective, it makes sense to borrow rather than to buy something new, if you’re only going to wear it once or twice. That’s why my renting habit has largely been limited to special occasions so far: parties, weddings and work events.
But rental platform is now encouraging its users to borrow “elevated everyday” pieces to mix into their wardrobes, via its . Customers are able to purchase £170 worth of rental credit for £99 or £225 credit for £125, meaning you can now – quite literally – get more bang for your buck. “Five years into our journey, we can do occasionwear in our sleep; we’ve built that market,” founder and CEO Victoria Prew tells .
“When we think about scale and mass adoption of rental, our work is only really just beginning.” To test out the new Flex passes, I attempted to rent all my outfits for a week spent in Denmark for both work and pleasure. Typically, when borrowing for special occasions, there are specific brands I like to choose from (including those mentioned above) because I’m already familiar with the sizing.
For day-to-day looks though, I had to venture out of my comfort zone a little – something that is encouraged by Hurr. “Rental is 100 per cent the next form of discovery in fashion,” Prew says. “If someone wants to rent something for 30 days, and then falls in love with it, how great that they can [go on to].