HYDERABAD : If you are a follower of contemporary fashion, where comfort meets elegance, Hyderabad-based The Kaftan Company stands as a fine example of relaxed sophistication. Founded with a vision to celebrate leisure and luxury in everyday wear, this brand has carved a niche for itself in the fashion landscape over seven years. At the launch of their first physical store, the Co-Founder of The Kaftan Company, Prakruti Gupta Rao, shares insights about their omnichannel presence.
“Our flagship store is located in Banjara Hills, a prime location within the city of Hyderabad. We are happy that we have been able to open in such a premium location where there is so much happening. Hyderabad as a city has been very good for us.
We are quite popularly known since our online presence has continued to grow, and Hyderabad is one of the top five markets for us across the country. The store itself is built on 770 square feet overall, and we’re just happy that we’ve been able to start our offline journey now, having been an online brand for the last 7 to 8 years. We look forward to this as a stepping stone towards continued growth, with the possibility of expanding our network with an omnichannel presence, both online and offline, across the country,” she says.
For the fashionistas, there is a special collection that they created for the launch of the store called Silk Bandhani Collection. “These delicately tailored handwork pieces are adorned with beautiful ornate pearls, symb.