The fire broke out at an industrial estate, close to a B&M store. Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time.
More info A massive fire has broken out in a sports equipment factory at an industrial estate, sending huge plumes of thick, black smoke billowing into the sky. Firefighters battled to control the blaze, which broke out to close to a busy motorway, and could be seen from miles around - including a nearby airport . Footage and pictures shared on social media showed the smoke pouring from the building at Hastingwood Industrial Park on Wood Lane, Birmingham.
The Mirror reports shocked locals described the scene as a "hell of a sight" after the fire erupted near the M6 in the Tyburn area, which is close to the landmark destination Fort Dunlop. Videos that have emerged on social media show a thick plume of smoke that can be seen as far as Birmingham Airport. The footage appears to show that the blaze is taking place behind the popular store B&M.
Emergency services rushed to a steel frame sports equipment factory shortly after 3pm. Firefighters warned people to close their windows and doors if they are nearby. Birmingham Police confirmed they are assisting firefighters to help with road closures nearby.
According to reports, shop workers and customers close to the incident have been evacuated. People reported seeing the smoke from as far away as Solihull which is 15 miles from the scene.