UK-headquartered circular economy e-commerce company the Huddled Group has acquired a 75% stake in online, direct-to-consumer (DTC) retailer Boop Beauty. Boop Beauty was founded by Yasmine Amr, a former L’Oreal in-house lawyer. The retailer collaborates with beauty brands to sell excess, surplus and discontinued products.
The gold standard of business intelligence. The company has garnered trust from notable brands such as Aromatherapy Associates, Foreo and Legology, serving a broad UK customer base. Despite operating with limited capital, Boop Beauty achieved 558 orders in the second quarter of 2024, with an average order value of £39.
The brand’s promising relationship with suppliers and its potential for growth with additional investment were key factors in the acquisition. The investment is expected to provide Boop Beauty with additional working capital, enabling the company to expand its stock range and enhance marketing efforts for customer acquisition. Access the most comprehensive Company Profiles on the market, powered by GlobalData.
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However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form Following the acquisition, Yasmine Amr will continue with Boop Beauty as a shareholder and non-executive director. The online st.