Share to Facebook Share to Twitter Share to Linkedin Ira Belsky, Artlist cofounder and Co-CEO. getty In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the potentially lucrative world of B2B? Brands that have built a strong B2C foundation can leverage this existing success and not just enter into the B2B area but thrive in it.
Before diving in, it's important to acknowledge that a successful transition is achievable if your target audience, at its core, is essentially the same. With this in mind and the right strategy and mindset, expanding into B2B can open up new revenue streams and drive substantial growth. Acknowledge Your User And Value Proposition This principle resonates with many companies.
Figma is an example that proves how scalable an offering can be across both B2C and B2B markets while maintaining the same core user profile. Initially, it aimed to create simple and free creative tools accessible to all, always with the " individual designer in mind ." It offered a free version first for designers who then became repeat customers, leading to its expansion into B2B.
From my experience in the video creation space, the underlying requirements and workflows are consistent for creators. Whether the video is for a personal project, a social platform, a business client or the creator's company, creators face the same creative process. M.