Seriously, when was the last time you waited in line to buy the latest and greatest tech product? When was the last time you got the email and clicked the link to learn more about the webinar for the software platform that would "take your business to the next level"? Have we become that jaded? Or does tech just suck now? It's a little bit of both. In a recent post, I dove into all the reasons why it's so much harder to start and grow a business in 2024 . One of the reasons I gave is that the consumer has fallen out of love with technology.
This isn't just gadgets. This isn't just market malaise, inflationary effects, or an extended gap between tech trends. This is a complete loss of the pulse of the customer, in both business and consumer tech products.
I'm a lifelong early adopter and even a fanboy of new tech, and I can't name-drop the most recent version of iPhone, Pixel, Xbox, PlayStation, Quest, Tesla, or Mac/Windows/Watch OS--or, what's more important, explain why you should upgrade to it. At the same time, as a technology industry executive, I can't think of one functional piece of business software that I need to do a better job than it's doing today. In fact, I honestly can't think of any single platform you might take away from me and make my job harder.
Maybe Zoom? And I can definitely name three or four of those same platforms, like Slack or Monday, that if you shut me out tomorrow, it would probably make my job easier -- more enjoyable at the least, as long as I.