When deadmau5 got the masters of four of his biggest albums back from Ultra Records last June, his team had a plan to capitalize on the newly acquired intellectual property. The first move was the release of a remix of the 2009 deadmau5 and Kaskade classic “I Remember” by current house phenom John Summit . After that dropped last July, the entire deadmau5 catalog saw a 45% streaming bump, the producer’s team reports.
Additional remixes from these albums followed, wiht each LP subsequently seeing a 48% to 82% streaming increase. Vinyl reissues of the albums sold 25,000 units. “All for albums that are over ten years old,” says deadmau5’s longtime manager Dean Wilson .
With The Circuit Group — the company launched last year by Wilson and his wife/business partner Jessica Wilson along with Brett Fischer , David Gray and Harvey Tadman — the mission is to create this type of increasingly valuable IP for electronic artists at all levels, and in so doing help them create and maintain independence. Upon launching last October , the company – which brought together members of management companies Seven20 and Ayita — outlined plans to acquire 50% ownership in artists’ IP portfolios and partner with them to build opportunities across verticals while also offering traditional artist management. Now, The Circuit Group — which has offices in L.
A., the United Kingdom and Miami — is expanding as it works to fulfill that mission, announcing seven key hires on Wednesda.