Organisers of Scotland 's longest-running sound and light show have revealed that the event is now worth more than £10 million to the economy. The Enchanted Forest, which is staged at Faskally Wood, near Pitlochry, is believed to be generating more times as much in terms of financial spin-offs than it was a decade ago. Advertisement Advertisement Sign up to our Arts and Culture newsletter Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
The event, which is thought to have generated more than £73m for Highland Perthshire in its first 20 years, has been valued at £10.38m, according to new research. The month-long run attracted visitors from 29 different countries last year, according to an economic impact report commissioned by the team behind the award-winning event.
Tickets for this year’s event have gone on sale two months earlier than normal in response to demand from visitors trying to plan ahead for their trips, despite The Enchanted Forest being badly affected by stormy weather last year, which saw four nights of the run wiped out. More than half of the overall audience last year had previously been to the event, almost 90 per cent of ticket buyers travelled from outside Perth and Kinross, and more than half booked overnight accommodation. The Enchanted Forest started life as a three-day ev.