How M&S has finally fixed its fashion - for every age group: RUTH SUNDERLAND visits HQ to find out what's changed behind the scenes and what it means for investors By Ruth Sunderland Updated: 12:11, 30 June 2024 e-mail 64 shares 73 View comments My love of fashion never extended wholeheartedly to Marks & Spencer. There was the occasional piece I loved but, in general, the clothes didn't fit properly, the colours were off-kilter, fabrics looked cheap and the stores were depressing. And the jeans – the best that could be said about M&S denim was that it looked like something East German women wore before the fall of the Berlin Wall.
I wasn't the only one to feel that way. Which is why the retailer lost its way and its shares, which hit a peak of more than £7 in 2007, lost so much of their value, even dipping below £1 in autumn 2022. M&S is looking good on everyone from business reporter Leah Montebello (centre), who is in her 20s, to those in the over-50s vintage, such as Anne Ashworth (left) and Ruth Sunderland From left, Leah, Anne and Ruth look stylish and summery in floral M&S dresses.
The store has raised hopes of a recovery many times in the past, only for it all to go horribly wrong This season, however, I've become a super-fan. Who needs Armani, when there are M&S trouser suits I would happily wear to a lunch with a FTSE 100 chairman? Casting my eye around our City desk, all my female colleagues are wearing M&S. It's looking good on everyone from our business report.