With boarded-up shop fronts, ever-present dregs of sales and a number of pandemic casualties, the high street has been limping on for some time. Shoppers have rightly become tired of the endless churn of polyester, but with clothes becoming more expensive than ever, it can be difficult to know where to shop in 2024. might not have queues snaking down Regent Street like a or posed like a mannequin in the window, however it has quietly become its own shopping phenomenon and the sleeper hit of 2024.
The MO of the brand is to create functional, but stylish, clothes for busy working women, with a modern approach to office-wear. , a fan of ME+EM, walked into Number 10 Downing Street the day after the general election in a , leading to a 300 percent spike in visits to the website. Angela Rayner, meanwhile, wore a green the day she was appointed deputy prime minister and an orange ME+EM dress to her first cabinet meeting.
In a similar vein to the selecting Reiss for her early royal days, ME+EM ticks a lot of boxes, making it a solid choice for a new labour uniform which will inevitably be scrutinised within minutes – it is classic, photographs well, is good quality, isn’t too expensive, isn’t too cheap, and is . 'Every piece we create is designed to be camera-ready, whether that's shirts crafted in a creaseless fabric, or pockets positioned so as not to add bulk, we don't want our customers to ever have to worry about their outfit not looking pristine,' a spokesperson said abou.