The Korean cultural phenomenon has been sweeping across India, captivating millions with its electrifying music, trendsetting fashion, and, of course, delicious food. Popularised mainly by Korean television series, also known as K-dramas, Korean food has enchanted Indians people with its unique taste, spiciness and fresh ingredients. Rise in demand and evolution of Korean food in India What began as a niche interest has since blossomed into a full-fledged cultural phenomenon, with Korean food rapidly gaining mainstream acceptance throughout India.
“The popularity of K-dramas in India has significantly increased the demand for Korean food , driven by the portrayal of Korean cuisine in these shows,” says Garima Dev Verman, certified nutritionist and medical content analyst with The Healthy Indian Project (THIP). While ramen may have been the initial gateway to Korean cuisine for many Indians, lesser-known dishes like kimchi, spicy ramen, bibimbap, buldak and tteokbokki have seen notable rise in popularity. “The global Hallyu wave, encompassing Korean pop culture including K-pop music, has further amplified interest in all things Korean, their food too,” she said.
At the forefront of this culinary revolution is the growing number of Korean restaurants, each striving to introduce authentic flavours and techniques to the Indian palate. Influencers and celebrities sharing their experiences with Korean cuisine “have also played a crucial role,” according to Verman. She a.