Key Takeaways According to Steve Jobs, "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple." It seems obvious that keeping things simple will help your business succeed. And yet, it's surprisingly difficult to do it.
If simplicity is this challenging, you need to be intentional to make it happen. That's why many successful companies actively prioritize it as a value. Ikea's focus on simplicity comes across in its designs, catalog, store experience and more.
One of Nike's 11 management maxims is "simplify and go," focusing teams on moving fast to adapt to new technologies and fashions. I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process.
Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we'd need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.
Related: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) Simplifying innovation is a recipe for success Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there's a lot of room to innovate on top of new technologies , simplifying them and packaging them for specific use.