This week, we speak to the Founder and CEO of Perowne International, Jules Perowne. Welcome to the Emirates Woman weekly series ‘How I got my job as..

.’ where we speak to some incredible wellness, fashion and beauty entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome. Based in London and New York, collaborates with their world leading clients to create bespoke campaigns to meet their business specific needs through our experts in international media relations, sales, marketing, social media, digital marketing and consultancy.

Exceptional luxury brands deserve exceptional consultancy. With years of experience in the complex international luxury hotels and travel arena, Perowne International has made its mark in the industry. To delve into her journey as an entrepreneur, spoke to her to see how she launched a successful agency.

History. I absolutely love the subject. I had an incredibly inspiring teacher when I was at school and it’s begun a lasting love for anything to do with the subject.

It’s also invaluable to my job – because I can see a destination with a wider perspective; Understanding the background, culture, stories of the people and their political background. My first role was in PR. Unfortunately, I spent several months post-university intervi.