The Power of AI: An Overview Artificial intelligence can be defined as a system or technology that can complete tasks that are usually done by human beings. This involves such aspects as learning from experience, natural language processing, pattern recognition, and decision-making. AI consists of multiple branches such as machine learning (ML), deep learning, neural networks, natural language processing (NLP), and computer vision.
Google uses or has used machine learning at some point in its AI development process and has ventured into multiple fields. Its AI research is done through its specialized AI branch, Google AI, and its subsidiary, DeepMind. Search and Information Retrieval: The New Frontier The most demanding product of Google, its search engine, has been transformed through the application of AI.
Initially, linking algorithms of search engines were based on keyword matching and link analysis. However, with the introduction of the RankBrain in 2015, machine learning was incorporated into the search process at Google. RankBrain is an algorithm that utilizes machine learning to analyze the search terms and their frequencies to provide better results regardless of the user’s clarity and elaboration of their search terms.
Later in the year 2019, Google introduced BERT which is today considered to be a giant leap in NLP. By identifying the context of words in search queries, BERT enhances the search engine’s ability to interpret complicated language for the desired .