After months of turmoil, struggling electric vehicle maker Fisker filed for bankruptcy this morning, bringing to an end a torrid period that began almost as soon as it started shipping its Ocean electric SUV. Now, the company’s assets will be stripped and sold off in order to recoup some of the costs it lost through the launch of its cursed electric car. The demise of the automaker followed stories of disgruntled reviewers, totaled cars and struggling sales, which have seemingly followed Fisker everywhere it went.
So in case you missed some of the biggest stories to hit Fisker over the past year, we’ve rounded up the key moments that led to the demise of the cursed automaker. Fisker produced just over 10,000 cars in 2023, delivering around 4,700 units of its Ocean crossover to customers across 12 markets worldwide. While the company claimed it was already a revenue-generating company, Fisker started this year with a new means of making money: car dealerships.
In the U.S., Fisker opted to ditch its direct sales model in favor of partnering with traditional dealerships.
When the Fisker Ocean finally rolled off the production line, the initial reaction was one of surprise. Fisker did it, the company managed to release a product in a highly sought-after segment. Maybe this could be the automaker turning over a new leaf, showing the world it can really build cars with broad appeal.
However, as customers began getting their hands on the cars things started to go wrong. Things w.