Over the last several years, it's become increasingly popular to rent someone else's home using websites like and . Now there's a new trend taking Central Massachusetts by storm: pool rentals. is similar to other rental sites.
But instead of vacation homes, rooms or experiences, Swimply allows users to rent swimming pools by the hour or the day – and even offers monthly passes to participating pools. Created in 2018, the company gained traction during the COVID pandemic, offering a way for people to gather safely and for hosts to make extra income. Costs vary, but most local rentals range from $20 to $75 an hour, depending on pool size and amenities.
(In recent months, the site has also expanded to rent Pickleball, tennis and basketball courts.) "I love the ability to be able to share my pool," said Jenifer, a local host who only wished to be identified by her first name. "When I hear children laughing and splashing outside it makes me very happy.
" She is now in her third summer of hosting her swimming pool after a family member learned about the site on the television show "Shark Tank." Her children had moved out and the family had been spending more time maintaining their pool than actually using it, making renting the perfect option. "This year has been great so far.
We have had as many rentals so far this season as we had in the entirety of the last two seasons," she said, adding that in the past swimmers typically booked weekend dates, but this year she's been seeing b.