Hospital trust criticised last year for promoting 'natural' labour over C-sections under fire again after advertising for a maternity doctor with 'a desire to promote normal birth'

EXCLUSIVE Hospital trust criticised last year for promoting 'natural' labour over C-sections under fire again after advertising for a maternity doctor with 'a desire to promote normal birth' The Hampshire Hospitals Trust advert was labelled 'a scandal' and 'disgusting' READ MORE: Green Party slammed for pledge to make childbirth 'non-medical' By Emily Stearn, Health Reporter For Mailonline Published: 10:18 BST, 13 June 2024 | Updated: 10:50 BST, 13 June 2024 e-mail View comments A scandal-hit hospital trust has come under fire yet again after advertising for a maternity doctor with 'a desire to promote normal birth'. Hampshire Hospitals NHS Foundation Trust said it was seeking a obstetrics and gynaecology consultant in its high risk baby unit who would support 'active' labour . Yet safe birth campaigners have reacted with fury online, claiming 'normal' has become a codeword for 'natural' birth — a fixation that has led to many midwives frowning on medical intervention and caesareans, even when needed.

This 'obsession', they add, has been linked to failures at a number maternity units in recent years where hundreds of babies died partly as a result, major inquiries have found. Experts said the wording of the ad 'beggared belief'. Others labelled it 'a scandal', 'disgusting' and 'extremely alarming'.

Hampshire Hospitals NHS Foundation Trust said it was seeking a obstetrics and gynaecology consultant in its fetal and high risk unit who would support 'normal births'. The advert.