Tuesday, May 28, 2024 This summer, Doraemon makes a grand entrance in Hong Kong with his latest invention, the “100% Friends-Calling Bell.” He’s inviting friends to embark on a fantastical adventure. The MTR Corporation has collaborated with creative agency AllRightsReserved to launch the inaugural Doraemon-themed Platform at the Light Rail Siu Hong Stop, alongside three special trains that began operating on May 27, 2024.
These trains, traversing the Light Rail, East Rail Line, and Airport Express, aim to sprinkle delight and inspiration throughout the MTR network in Hong Kong. The beloved Cantonese version of the Doraemon animation has been a staple since the 1980s. This futuristic blue robotic cat has been a constant companion to generations of Hong Kong residents.
Similarly, for 45 years, MTR has been a lifeline in Hong Kong, bridging dreams and destinations. Platform 3 at Light Rail Siu Hong Stop has transformed into the first Doraemon-themed Platform. As a key hub connecting various transport lines, it now sports a vibrant dark blue theme featuring Doraemon’s “100% Friends-Calling Bell.
” The platform is festooned with thematic posters and decorations, inviting passengers on a memorable voyage. The Light Rail Vehicle itself has undergone a transformation to reflect Doraemon’s essence inside and out. Clad in dark blue, the train’s doors mimic the iconic “Anywhere Doors” in pink, while the front and rear display Doraemon’s signature yellow bell and re.