Women are being warned of the health hazards of ditching a bra as temperatures head towards 30C. The Met Office says [arts of the UK could see heatwave conditions from next week, with temperatures reaching as high as 30C. A recent survey from retailer NEXT revealed that nearly half of UK women opt to go braless when the temperatures rise.
But Georgina Bibby, Lingerie & Swimwear Technologist at NEXT, advises women against adopting this trend, despite the rise in temperature, and has suggested which alternative measures you can take including a variety of bra solution hacks. Georgina said: “We strongly advise against forgoing a bra in hot weather due to the lack of support. The primary function of a bra is to offer support to the weight and structure of the bust.
Breasts consist of fat rather than muscle so inadequate support can lead to changes in both shape and form.” The study also reveals that the most adopted bra-ditching temperature is an average of 25C. Georgina said: “While we acknowledge the temptation to go without a bra in hot weather, there are measures you can take to enhance comfort.
First and foremost, it’s crucial to wear the correct bra size to ensure optimum support and comfort. “To combat discomfort in hot weather, it is equally vital to choose breathable materials. Opting for a cotton bra is highly recommended as it offers naturally cooling properties, enabling air to flow through the fabric and preventing the accumulation of sweat.
” Georgina als.