Warner Bros. Discovery is making a subtle pivot to its original programming, as CEO of HBO and Max Content May Bloys has revealed that the upcoming TV show and the It prequel series are being rebranded as HBO Original series instead of Max. In a new interview with , Bloys explained that the Harry Potter TV series, which is slated to , in addition to Welcome to Derry, and the just-greenlit Green Lantern TV show titled Lanterns will all be moving from the Max to the HBO Originals umbrella.
It marks quite the shift from the previous messaging, with the Harry Potter series and Welcome to Derry both specifically branded as content developed for the streaming platform. Bloys elaborated on the decision in the interview with Variety, saying they found more similarities between HBO and Max content as they developed it. "We felt like we had to delineate between an HBO show and a Max show," Bloys said.
"The idea of using Warner Bros. IP as a delineation for Max felt right. At least that gives you a clear lane.
But as we started producing those shows, we used the same methods and the same kind of thinking as how we would approach HBO shows. In a lot of cases, the same talent that has worked on HBO shows." The Harry Potter TV series has been in the .
Though Warner Bros. Discovery has kept a tight lip on details, including what the series will focus on, the series will be a more faithful adaptation of the novels authored by J.K.
Rowling. In June 2023, actor Daniel Radcliffe, who played the.