, /PRNewswire/ -- The global hair styling products market size is estimated to grow by .36 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 5.
39% during the forecast period. Innovation and portfolio extension leading to product premiumization is driving market growth, with a trend towards growing demand for natural and organic hair styling products. However, availability of counterfeit products poses a challenge.
Key market players include Amorepacific Corp., Amway Corp., Flora and Curl Ltd.
, Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co.
Ltd., Kao Corp., LOreal SA, Mandom Corp.
, NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Cosmetics S.
A., Pai Shau Inc., Revlon Inc.
, Shiseido Co. Ltd., The Avon Co.
, The Estee Lauder Companies Inc., The Procter and Co., Unilever PLC, and Wella International Operations Switzerland Sarl.
Get a detailed analysis on regions, market segments, customer landscape, and companies - The demand for natural and organic hair styling products is on the rise due to health concerns associated with synthetic alternatives. These products can lead to skin irritation, allergies, nerve damage, and hair breakage, among other issues. Organic hair styling products, made from natural and organic ingredients like aloe vera, sea salt, and coconut oil, offer a safer alternative.
Manufacturers are expanding their product lines to meet this demand and differentiate their offerings. Popular organic hair styling.