As teases her upcoming Rhode blush set fans believe it could be giving makeup brand a run for her money. While Hailey and Selena have always stayed in their own respected industries when it comes to their business ventures, it seems the pair will soon be at a crossroads as Hailey teases the release of her first-ever makeup product. Hailey's company Rhode was only ever exclusively sold skincare products, but now the 27-year-old businesswoman is extending her reach into the makeup industry.
And as Hailey has sent out the first batch of her upcoming blush products, many fans think it could rival Selena's famous makeup brand Rare Beauty. With many years of bad blood between them after both being romantically involved with , fans are once again . This week, Hailey sent out test products of her new Rhode blush to a number of famous influencers including TikTok star Kensington who tested the new products in a Get Ready With Me video.
In her new post, Kensington gushed over the six "perfect" new blush shades adding that they were "the softest cream blush I've ever felt." She excitedly said to her fans: "You guys are gonna absolutely freak out when you get your hands on these. I'm obsessed.
This was so worth the wait." And while the new blush products have yet to hit the shelves, fans are already drawing comparison to Selena's makeup brand. Under Kensington's video, one user commented: "Selena makes blushes --> Hailey had to.
" And another added: "Must be maddening to have a C-list cel.