The music-themed Grammy Museum in Los Angeles, California, will be launching a special K-pop exhibit come August. The museum has teamed up with South Korean entertainment conglomerate Hybe – which is home to a stable of hit K-pop acts such as BTS, Seventeen and Le Sserafim – for an exhibit that showcases the history of the company and the prowess of its artistes. Titled Hybe: We Believe In Music, the exhibit will kick off on Aug 1 with Global Spin Live: TWS, a programme featuring a moderated conversation with rookie K-pop boy band TWS, followed by a performance.
The exhibit then runs from Aug 2 to Sept 15. It will showcase original outfits worn in music videos for BTS’ 2022 song Yet To Come (The Most Beautiful Moment), Seventeen’s recent hit Maestro (2024), Sugar Rush Ride (2023) by Tomorrow X Together (TXT), Sweet Venom (2023) by Enhypen and Easy (2024) by Le Sserafim. It will also feature accessories and performance gear worn by artistes like rapper Zico, boy bands Boynextdoor, TWS and &Team, as well as rookie girl group Illit, best known for their viral hit Magnetic (2024).
This is the first time such items are on display together in one location. According to a report by the Associated Press, visitors can also look forward to interactive “random dance play” rooms, which allow fans to sing and dance along to their favourite acts. An immersive room featuring BTS’ performance of their hit song Butter (2022) at the Grammy Awards in 2022 will remix the performanc.