If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Formula One fans are in the French Riviera this weekend for the , the latest stop in the . As part of the festivities, luxury California menswear label is setting up shop inside the iconic Hotel de Paris in Monte Carlo, for an exclusive three-day shopping event.
The pop-up shop will feature some of Nahmias’ , and debut designer Doni Nahmias’ new capsule collection inspired by the F1 race. Fronting the accompanying campaign is Alexandre Grimaldi, the grandson of , and the eldest son of . Grimaldi’s Nahmias campaign sees the model showing off the label’s exclusive race T-shirts in the Hotel de Paris, and against a backdrop of Monaco’s stunning views from the northern coast of the Mediterranean Sea.
The collection mixes the brand’s signature surf and streetwear aesthetic with racing-inspired colors and motifs. The Monte Carlo opening marks the first official pop-up store for the , featuring a full capsule collection specifically inspired by the Monaco Grand Prix. Nahmias is no stranger to F1 though — the designer’s pieces are often seen on drivers like good friend, , and Mercedes star, Lewis Hamilton.
As for Grimaldi, the 20-year-old was born in Paris, and is Prince Albert’s son with a former Air France flight attendant. While the model has made countless fashion party appearances and been before, the Nahmias ca.