Inspired by Ishita’s mother, Mita Mehta, the Shah couple embarked on a journey of marketing homemade pickles to ensure that the GenZ doesn’t miss out on them. Somewhere down the journey, they found resemblance in their other passion — music — and pickles. That was the beginning of a new concept.
Does the company market only the pickles by Ishita’s mother? If no, then who else and how was the selection made? Ishita: Classic pickles have all been formulated by my mom (Mita Mehta). The new-age pickles like Pineapple pepper pickle, Cranberry kalonji pickle have been developed by a joint effort between Mita Mehta and our in-house chef Sanjoy Solomon. All our pickles are manufactured within Goosebumps Kitchens under the supervision of Mrs Mehta.
What's the connection between ghazal and pickles? Where and how did this idea germinate? Pinank: Both me and Ishita have always been art enthusiast and I have been learning to play flute for the last seven years. Thus, I’ve always been on the Art side of looking at things. When I was designing User experience or when playing flute or when building Goosebumps, the culture has always been the magic of doing things with hands! Ishita: At Goosebumps, we have always cherished the Art of making Food.
We have long harbored a dream of merging the realms of food and art, recognizing their unique ability to unite people and foster connections. In one attempt to do so, we are passionate about celebrating the age-old process of fermentation.