In her new role, Bloomer will lead Good Glamm Group’s international growth and expansion Bloomer has also been appointed to the board of “Wyn Beauty by Serena Williams” as the startup’s representative This comes months after IPO-bound Good Glamm Group was said to be in talks to close a $70 Mn funding round at a flat valuation of $1.2 Bn Content-to-commerce platform Good Glamm Group has appointed ex-Becca Cosmetics CEO Lauren Bloomer as the president of its international arm. In her new role, Bloomer will lead the Good Glamm Group’s international growth and expansion.

In a statement, Good Glamm Group said that Bloomer has also been appointed to the board of “Wyn Beauty by Serena Williams” as the startup’s representative. It is pertinent to note that the Good Glamm Group, in April, formed a joint venture (JV) with former tennis player turned entrepreneur Serena Williams to launch her (the player’s) beauty brand in the US. “I’m thrilled to join the Good Glamm Group.

With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish Good Glamm as a leading global beauty company,” Bloomer said. Commenting on the appointment, Good Glamm Group’s group founder Darpan Sanghvi added, “After a successful launch of our international business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth..

. Lauren’s strategic insight and dynamic leadersh.