EVER wanted to know what the kids are wearing these days? You're in luck. Gold Hinge, a brand that went viral on Bama Rush TikTok, is launching a new line of tennis skirts, bralettes, and shorts. 3 Gold Hinge, a fashion brand that went viral on Bama Rush TikTok, launches their new pastel tennis skirts, bralettes, and spandex shorts Credit: Goldhinge Bama Rush, or the University of Alabama's Greek life rush week, is popular on TikTok for first-hand experiences of the university's sorority life.
"Rush" week is a recruitment process that includes a series of themed rounds with a variety of social events that prospective members must undergo in order to secure a " bid " from a Greek organization. While many colleges and universities have rush week and Greek life culture, University of Alabama's rush week is famous for its intensity. Bama Rush is a huge deal, since, according to Forbes , more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.
Sorority hopefuls share videos of themselves dressed to the nines to secure a spot in a house. Viral TikToks shared by recruitees reveal that their outfits can get expensive — and fast. One TikToker revealed that her rush outfit totaled to over $5,900, including a Gold Hinge top and skirt, a nearly $2,000 watch, $545 Golden Goose shoes, and several pieces of jewelry (including Dior) worth hundreds each.
Popular content under the Bama Rush hashtag include frequent outfit of the day videos, .