Monday, June 3, 2024 Go City, the world’s leading sightseeing pass brand, has launched its first pass in Eastern Europe: the All-Inclusive Prague Pass. This pass allows travelers to explore a curated selection of Prague’s top attractions, all chosen by a local destination expert, at the best price. Highlights include Prague Castle (a UNESCO World Heritage Site), IAM Illusion Art Museum, Žižkov TV Tower, Pilsner Urquell Experience, Prague Zoo, Aquapalace Prague, Prague River Cruise, walking tours of Prague Old Town, Charles Bridge, Kafka’s haunts, the Jewish Quarter (another UNESCO World Heritage Site), and more.

“With our significant investment in cutting-edge technology and enhanced connectivity, our passes deliver flexibility, convenience, and value. Our customers benefit from a seamless customer journey—from planning and booking to direct redemption—giving them more time to experience the iconic landmarks and hidden gems of a destination like Prague,” said Jon Owen , CEO of Go City. “When we looked at the data, it was clear that there’s a real demand for our product in-market and that Prague would complement our portfolio of cities as we expand into Eastern Europe,” added Owen.

“Consistently ranked as one of the top European cities, Prague is a popular European destination that welcomed nearly six million international tourists last year, including travelers from our key source markets in Europe and the United States. We’re confident that our pa.