Genesis Webb hardly sleeps these days. The 26-year-old, who is best known for her work as ’s stylist, is Zooming in from a garage in the Highland Park neighborhood of Los Angeles, which she has converted into a bedroom-cum-workspace. The backside of the garage door is plastered with magazine pages, mood boards, and photographs, like a peek inside Webb’s mind.
(With her long black hair, bleached eyebrows, and throat tattoo, Webb is right at home in the dimly lit gothic tableau.) Despite the questionable legality of her setup, she is delighted by her space. “I don’t sleep very much or very well, so when I do, I need full shutout, black, no noise, just very dungeon-esque,” she says.
Given her strong sense of aesthetic, it’s no wonder that Webb found her first taste of fame on Tumblr. “I got weirdly popular on Tumblr when I was 14. I just knew what to do,” she says.
It was on the platform where she tapped into the culture and films that have inspired some of Chappell Roan’s looks—from the drag queen to the film . “I started selling thrifted clothes in 2014, and I made that a career. Within a year or two I was fully freelance, and then I started a jewelry brand from that,” she says.
After ending a bad relationship, Webb left a yearlong cross-country roadtrip with her ex for Los Angeles in February 2020, where—in the midst of the pandemic—she quickly found herself isolated and out of money. “I moved to LA alone and the whole world shut down within a mo.