Similar to celebrities, their pets also have a fanbase. These star pet social media accounts attract thousands of followers and are known as pet influencers. With brand tie-ups, pet influencers can earn eyepopping amounts.
Here's how these pets are groomed to enhance their social media presence and appearance. Actress Raveena Tandon, a pet mom runs an account for her dog Lucifer. The account @livinitupwithlucifer narrates rescue stories that Raveena has been part of.
“We aim to spread awareness about animal welfare. It's a platform to share the stories of all the animals we've saved. Besides rescue stories, I enjoy curating content that reflects his personality and charm.
I draw inspiration from his daily antics, unique quirks, and our special bond,” says Raveena. She adds that she has a dedicated team to look after the content that goes live on his account. She says, “I am actively involved in curating content and providing input on the overall direction of Lucifer’s Instagram presence.
Having a dedicated team allows me to focus on other aspects of my work while still ensuring that his account receives the attention it deserves. To keep his followers engaged, I weave in storytelling elements, sharing anecdotes that provide insights into Lucifer’s world. As a pet parent, I believe in showcasing love and care for our furry friends on social media.
However, it's important to respect their privacy, prioritise their well-being, and avoid sharing sensitive information." .