Andrus (left) and Khor found a need for personal care products suited for sensitive skin which led to the birth of a new brand, Libra Wellness. KUCHING (June 17): The need for personal care products suited for sensitive skin led to the birth of a new brand, Libra Wellness, which is currently available here in Sabah and Sarawak. Coming from corporate careers in the United States (US), founders and partners Jeremy Andrus and Carmen Khor found a need to fill in a gap in the market for sensitive self care products, with emphasis on sustainability and high quality.
“It all started with a personal need. When we moved to Malaysia, we struggled to find personal care products that worked well and did not irritate our sensitive skin,” they explained in an interview with The Borneo Post . “After canvassing the market in Malaysia, we discovered there was an opportunity to create a brand with self-care products that are produced locally, sensitive skin safe, and kinder to the environment.
“From there, Li’bra by Libra Wellness was born.” As a business, the duo believed they have a responsibility to do our best to care for the environment. “The first thing we looked at was product packaging and how we can reduce the use of plastic,” they explained.
“After much research and testing, we settled upon aluminium for bottled products and kraft paper for refill pouches. Both materials are more commonly and widely recycled compared to plastic.” It was important for us that we ma.