FOLLOWING A GLOBAL REBRAND, REALTRUCK UNVEILS FIRST-EVER, EIGHT-FIGURE MARKETING CAMPAIGN ENCOURAGING TRUCK OWNERS TO "BRING YOUR TRUCK TO LIFE"

, /PRNewswire/ -- , a global aftermarket product and accessory brand, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, today announced a multi-faceted marketing campaign titled "Bring Your Truck to Life." The integrated marketing campaign is the first since rebranding the company to RealTruck, and is highlighted by an eight-figure digital advertising campaign. The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

The "Bring Your Truck to Life" campaign showcases the company's passion for elevating every truck owner's experience and to become the world's leading aftermarket accessories brand. RealTruck's extensive catalog of products is designed and developed to customize trucks for adventures ranging from extreme overlanding to tailgating to everyday DIY projects around the house. "The 'Bring Your Truck to Life' campaign represents a milestone in RealTruck's evolution as a brand and business.

It demonstrates our passion for building high-quality aftermarket accessories for truck, Jeep®, and Bronco® owners around the globe," said , Chief Growth Officer at RealTruck. "Every element in this campaign is designed to inspire enthusiasts and invite newcomers to customize their vehicles with RealTruck products in pursuit of life's adventures on four wheels." RealTruck hired Croud, a full-ser.